For the second year running, Alcedo Care Group has donated £4,000 to two children’s charities, helping many families facing difficult circumstances across the North of England and North Wales this Christmas.
With family values at the heart of Alcedo Care and with local communities very much at the core of the home care specialist company, supporting those in need and providing a helping hand, particularly during the festive season, was a key priority this month.
Supporting both Cash for Kids’ Mission Christmas and Alder Hey Children’s Hospital, Alcedo Care purchased over 1,000 gifts with the £4,000 donation for children of all ages, kick starting the company’s charity toy collection.
With 23 branches across the North of England and Wales, the Alcedo team encouraged each other and clients to also buy an extra toy this year, with additional items donated to the two charities. Each of the 23 branches acted as a drop off point too, so the general public were able to get involved too.
A huge team effort, Alcedo staff from Head Office as well as from each of the branches got involved with the planning and implementation of the Christmas campaign, the promotion of which started mid-November. Over the course of the last month, thousands of miles have been travelled by the Alcedo team, bringing a Christmas grotto to local communities across the regions as they collected toys, toiletries, games and gadgets.
Heavily involved in all aspects was Adam Garvey, Group Events Manager at Alcedo Care. He comments: “To be able to donate in excess of 1,500 gifts to Cash for Kids’ Mission Christmas and Alder Hey Children’s Hospital, supporting their Christmas appeals, is a superb achievement. It really was a team effort, starting with the company’s generous donation of £4,000, followed by the involvement of staff from all branches as well as Head Office. With our Christmas grotto and Santa out and about too, we were able to collect even more items, which really added to the total amount donated.”
Andy Boardman, managing director at Alcedo Care, adds: “As a family-owned company we are proud that family values remain paramount and run through everything we do. Watching staff come together to support those in need in the local communities where we have branches and beyond has been incredibly uplifting, and I am delighted the company’s donation has helped.
“I am so proud of the whole Alcedo team; they have played a crucial part in supporting the charities as they help families and bring smiles to faces of thousands of children on Christmas Day.”
Nicola Williams, Operations & People Manager at Alder Hey Children’s Charity, says: “On behalf of everyone at Alder Hey, we would like to thank Alcedo Care for helping us to bring magic to children and their families for the second year running. Every year, so many children spend Christmas in hospital, away from their homes and Christmas traditions.
“Alcedo Care show their compassion to our patients and will bring hope and happiness to the brave young people within our hospital and make sure that they have a magical Christmas Day.”
Sara Oldham, Charity Executive at Cash for Kids, concludes: “Each year Cash for Kids reaches into the darkest corners and turns on the lights. With your help we can light up the lives of even more disadvantaged children in our area. Your effort can turn tears into laughter, your generosity can rescue dignity from despair and your support can break down barriers to create a brighter future for all young people”.
